Parents: Stop Relying on Luck. Recruiting Is a Skill—Here’s How to Master It
Most families don’t have a recruiting strategy.
They have a hope.
“Hopefully a coach sees us.”
“Hopefully our club coach helps.”
“Hopefully this showcase leads to something.”
But here’s the truth:
Hope is not a strategy.
And the families who win in recruiting aren’t the “lucky” ones…
They’re the ones who treated it like a skill and mastered the process.
You can too — but only if you stop leaving it to chance.
The Harsh Truth: Most Athletes Are Invisible
It doesn’t matter how talented your kid is if no one sees them.
And no — showing up to a showcase isn’t enough.
College coaches are flooded with:
Hundreds of emails
Thousands of social media tags
Dozens of games every weekend
They don’t find talent. Talent has to find them.
And the athletes who get noticed?
They do it on purpose.
Recruiting Is a Skill Set. Here’s What It Includes:
1. Outreach
Not random emails.
Not copy-paste templates.
Strategic, personalized outreach that actually gets opened, watched, and replied to.
That includes:
Subject lines that hook
Clear, concise messages
Specific reasons why your athlete fits their program
Links to the right film at the right time
2. Video Strategy
Not just one highlight reel.
✅ Short clips that show individual skills
✅ Recent film that matches what coaches are currently recruiting for
✅ Position-specific content
✅ Easy-to-navigate folders or playlists
✅ Clear titles so coaches know exactly what they’re watching
You’re not just showing plays. You’re building belief.
3. Follow-Up
One email doesn’t cut it.
Most athletes get traction on the second or third message.
That’s why families who master recruiting:
Track conversations
Know who they’ve contacted
Set reminders for follow-up
Build real relationships over time
Recruiting is a long game. And most people quit too early.
4. School Fit Strategy
Guess what? Your “dream school” might be a terrible fit.
Smart families don’t just chase big logos — they build a target list based on:
Playing style
Academic match
Roster needs
Location
Likelihood of playing and developing
Offers don’t go to the best athletes.
They go to the ones who fit what a coach needs — when they need it.
So Why Do Most Families Struggle?
Because they treat recruiting like a lottery ticket.
They bounce from showcase to showcase.
They post videos and pray.
They wait for someone else to take the lead.
And when nothing happens, they blame:
The system
The portal
The coach
Bad luck
But the truth is: they never built the skill.
Mastering Recruiting Doesn’t Take Magic — Just a System
✅ Know what to send
✅ Know who to send it to
✅ Know how to follow up
✅ Know how to stand out
✅ Know how to convert interest into real conversations and visits
Once you learn this system, recruiting becomes repeatable — even predictable.
Not chaotic. Not random. Repeatable.
Final Word
If your athlete is good enough to play in college, but no coaches are reaching out… it’s not a talent issue. It’s a visibility issue.
And visibility comes from skill — not luck.
We’ve helped over 600 families master that skill and turn crickets into conversations… and conversations into scholarships.
Stop guessing.
Start executing.
Your kid has the talent.
Let’s match it with a plan.
