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Does social media in college recruiting feel like a foreign language?

Walk Out of This Workshop With the Exact 3-Pillar Social Media Strategy 400+ Families Used to Get Recruited

Join our workshop on Tuesday, February 10th to learn the exact strategies we've used to generate thousands of views and millions of dollars in scholarships across 14 sports using social media as a conversation starter.

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ON February 10th, YOU'll learn

How One Skill Generates 59% More Interest From College Coaches

Jack Kruger

Founder, D1 Scholarship

Follow coaches.
Post content.
Send DMs.

That’s the standard advice for using social media to get recruited.

And it’s… basic.

Those are just the three buttons every platform gives you. Of course you should be doing them.

The real differentiator isn’t what you do.
It’s how you do it.

For many parents, social media feels like a foreign language.

Maybe you intentionally shielded your kid from it.
Maybe you’re comfortable on Facebook but Instagram and Twitter feel like a different planet.

But here’s the reality:

Social media is one of the most powerful recruiting tools available today.

And in some sports, it’s not optional—it’s mandatory.

You see athletes getting follows, DMs, and offers and wonder how it’s happening.
Some families just “get” social media.
Others don’t.

And you want to be in the first group.

Because this one skill leads to 59% more interest from college coaches.

We analyzed over 8,000 athletes and found that families gaining exposure across multiple platforms earn 59% more coach interest on average.

So if you’re only emailing coaches, you’re leaving a massive number of opportunities on the table.

At D1 Scholarship, our families have:

- Sent tens of thousands of DMs to college coaches

- Generated thousands of replies

- Earned tens of millions of dollars in scholarship offers

And social media is one of our primary ways of starting real conversations with coaches.

If you feel like you’re not maximizing your athlete’s social media for recruiting—or you don’t even know where to start—join us for the workshop on February 10th.

We’ll break down exactly what we’ve learned over the last 10 years, and what’s working right now in college recruiting in 2026.

What People Say About D1 Scholarship Workshops

"Best $150 we've spent on this recruiting journey"

"Always great information"

"This was awesome"

"This has been 100% worth it"

"Great information"

"Found the class informative"

"Great information & super helpful!

"This is the first recruiting workshop / seminar we have paid for that has been worth it, thank you!"

Spent two hours and provided comprehensive information about camps and showcases. Everything we needed to know!"

"We appreciate the straight talk"

"This workshop has been so helpful!!"

"I am a client and can attest that it is definitely worth it"

"Wish I had met you before learning most of this the hard way"

"You are consistently underpromising and over delivering"

"Completely changed my mind about recruiting"

"The knowledge you have shared was more than I have received in the 2 years of the recruiting process that we have been through. Thank you."

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What sports does this work for?

Families in 14 different sports have used our social media strategies.

Baseball

Basketball

Football

Soccer

Lacrosse

Volleyball

Softball

Water POlo

Rugby

Golf

Tennis

Track & Field

HOckey

Womens Flag Football

Who's next?

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Why Social Media is So Powerful

Mass Exposure

Social Media allows you to contact any coach in the country with the click of a button.

You're able to introduce yourself to coaches on the other side of the country, show them what your kid is capable of, and start getting recruited by them...all in a weekend.

Inexpensive

Most families spend thousands of dollars attending showcases & camps.

With social media, you can get just as much (if not more) exposure to college coaches from your living room couch.

Build Relationships

Social Media is the gateway to building relationships with college coaches.

When a coach makes a scholarship decision, they offer athletes they know, like and trust. Social Media is the scholarship conversation starter.

Social Media is the most slept-on tool in the recruiting process. If you learn how to harness its power, you'll have a big recruiting advantage.

Why Most Families Struggle With Social Media

Most families use strategies and tactics they hear from social media or their club's "recruiting advisor," not knowing they're from 2015 and no longer work anymore.

"Just post some content." Randomly posting content won't get you very far. There should be an intentional strategy around the types of content you post and how often you post.

"Tag as many coaches as you can." Tagging is widely overused and can often do more harm than good. It's a great tool in your tool belt, but use it incorrectly and you'll annoy college coaches before the conversations event start.

"Send coaches your stats in DMs." Stats are not nearly as important as you think they are. College coaches find stats to be unreliable, and DM responses require a more complete picture of the athlete.

"Have your coach retweet your stuff." Here's the good news...you don't need your coach's following or clout to get interest from college coaches. You can generate most, if not all of it, yourself.

If your social media advice comes from a recruiting "advisor" on social media, it'll likely be difficult to get traction. Social media information is often watered down & outdated.

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Founder, D1 Scholarship

Who You're Learning From

Hey, I'm Jack Kruger. You might have seen me on Instagram or TikTok, featured in the New York Times, or on National Television (that one time).

Career: 7+ years of professional baseball (no one ever expected this to happen) in the Los Angeles Angels & Texas Rangers organizations

Experience: Been through the recruiting process twice, attended the University of Oregon, Orange Coast College, and Mississippi State University (it's a long story)

Since Starting D1 Scholarship: We've helped hundreds of athletes across 14 different sports generate tens of millions of dollars in scholarships. When we first started D1 Scholarship, we never imagined we'd get to where we are. It's been such a privilege to help with amazing families.

We've now amassed nearly 200,000 followers on social media platforms, spoken to thousands of parents, and had 10,000+ families apply for D1 Scholarship programs.

If you want to learn the social media strategies that are working right now in 2026 college recruiting, come to the workshop on Tuesday, February 10th at 7:30pm EST.

You Might Have Seen Us On Instagram or TikTok...

Join us on Tuesday, February 10th @ 7:30pm EST for

The Live Social Media Workshop

Learn the strategies that turn your athlete's quiet social media accounts into a recruiting frenzy!

#1

Optimize Your Athlete's Profile For Maximum Coach Followers

Learn how to build your athlete's social media profiles to attract college coaches, impress them, and turn viewers into followers.

#2

Specific Strategies For Each Social Media Platform

Learn the differences between Twitter (X) and Instagram, and how to use the unique features on each platform to advance your recruiting process.

#3

The 3 Pillars of Social Media

Learn the 3 main pillars of social media, and how to execute them at an elite level. You won't just learn "what" to do, but "how" to do it.

#4

Tactics on Tagging, Following and DM'ing College Coaches

Learn advanced tactics behind tagging coaches on social media, following coaches, DM'ing coaches, and other tiny strategies that make a big difference.

#5

Content Inspiration, Bio Examples and DM Scripts

Get real examples of content, bios and DMs that you can steal and use in your recruiting process. If you've ever struggled with "What do I post?", this will be very helpful for you.

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Frequently Asked Questions

Questions families often have about attending the workshop.

When is the social media workshop?

The live social media workshop is Tuesday, February 10th at 7:30pm EST.

What if I can't make the social media workshop live?

The entire workshop will be recorded, and you'll get access to the recording to watch at your convenience.

How long is the workshop & what is the structure?

The workshop will be roughly 90 minutes. There will be 45-60 minutes of teaching, followed by 30-45 minutes of Q&A.

I'm the parent...how old should my athlete be for me to attend?

This is for parents with a high school or collegiate aged athlete.

What sports does this work for?

This works for baseball, basketball, football, soccer, lacrosse, volleyball, softball, water polo, rugby, golf, tennis, hockey, track & field, and womens flag football. It can work for other sports too, but these are the sports we've actually used these strategies with at D1 Scholarship.

Will you give me DM scripts I can copy & paste?

Yes. We'll give you DM scripts, content inspiration, and athlete bios that you can copy or gain inspiration from.

What if I show up & don't think it's worth it?

If you show up live to the class, listen & take notes, and still feel like it wasn't worth every penny...email me and I'll give you a 100% refund. No questions asked.