Recruiting Fundamentals for Football
The Step-By-Step System to Build a Real College Football Recruiting Plan
Most families wait too long to take recruiting seriously.
By the time they start, other athletes already have interest, conversations, and offers lined up. Recruiting Fundamentals for Football teaches you the right process from day one — so you can get ahead, stay organized, and start building real traction.
Cliff Notes For This Curriculum
Recruiting Fundamentals for Football gives you the same proven blueprint we’ve used to help hundreds of families start getting traction in the recruiting process — even without connections or big-name travel teams.
It’s not theory. It’s what actually works in today’s recruiting landscape.
You’ll learn how to:
🏆 Understand what stage of the process you’re in (and what to do next)
🏆 Build a school list that actually fits your athlete’s level
🏆 Create highlight videos that coaches want to watch
🏆 Use social media to get discovered
🏆 Email coaches the right way — and get real responses
Think of it as your family’s Recruiting 101 — the foundation everything else is built on.
Sport Specific: Curriculum designed for football families
Easy to Implement: Less than 2 hours per week
Applicable for All Levels: D1, D2, D3, NAIA and JC
Certificate Upon Completion
Recruiting Fundamentals Curriculum 📚
Understanding College Recruiting
College Recruiting Timeline
Navigate the college recruiting process with confidence by understanding the key milestones, deadlines, and windows of opportunity at each stage. This lesson provides a comprehensive timeline that will help you stay organized, plan ahead, and ensure you're taking the right actions at the right time to maximize your recruiting success.
Understanding Levels (D1, D2, D3, NAIA, JUCO)
This lesson breaks down the different levels of college athletics, helping you understand the competitive landscape and find the right fit for your skills and aspirations.
Academic Eligibility & Scholarship Basics
Learn the ins and outs of academic requirements and scholarship opportunities to ensure you're on track for success both on and off the field.
What is the Transfer Portal?
The transfer portal can be a confusing part of college recruiting. This lesson demystifies the process, explaining how it works and what it means for you.
What is NIL?
Name, Image, and Likeness (NIL) is a new frontier in college sports. We'll explore what NIL is, how you can benefit from it, and the rules you need to know.
Current State of College Recruiting
The world of college recruiting is constantly evolving. This lesson provides an up-to-date overview of the current landscape, giving you a competitive edge.
3 Pillars of Getting Recruited
Discover the three essential pillars of a successful recruiting strategy. This lesson lays the foundation for your entire recruiting journey.
Recruiting Rules
Understanding NCAA and conference recruiting rules is essential to staying compliant and protecting your eligibility. This lesson breaks down the key regulations governing contact periods, official visits, communication with coaches, and more—so you can navigate the recruiting process confidently without making costly mistakes that could jeopardize your college athletic career.
Building Your Target List
Setting Athletic & Academic Goals
Learn how to set realistic and ambitious goals that will guide your recruiting process and help you find the perfect college experience.
Identifying Schools That Meet Your Goals
This lesson provides a framework for identifying schools that align with your athletic and academic aspirations, ensuring you find the right fit.
How to Realistically Evaluate Talent
Objectively assessing your own talent is crucial for a successful recruiting journey. We'll teach you how to evaluate your skills and find the right level of competition.
Building a Margin For Error
The recruiting process is full of uncertainties. This lesson teaches you how to build a buffer into your plan, so you're prepared for any unexpected challenges.
Which Coach Should I Email / DM?
Don't waste your time contacting the wrong coaches. This lesson explains the different roles on a coaching staff and helps you identify the right person to reach out to.
Getting Coach Contact Information
Finding a coach's contact information can be a challenge. We'll share the best strategies for tracking down email addresses and social media handles.
Highlight Video 101
How College Coaches Watch Video
Get inside the mind of a college coach and learn what they're looking for when they watch recruiting videos. This lesson will help you create a video that grabs their attention.
Highlight Video Strategy
A great highlight video is one of your most powerful recruiting tools. We'll teach you how to create a compelling video that showcases your skills and makes a lasting impression.
3 Types of Highlight Videos
Not all highlight videos are created equal. This lesson explores the three different types of videos and helps you decide which one is right for you.
Skills to Showcase
Learn which skills to highlight in your video to make the biggest impact on college coaches. We'll break it down by position and sport.
YT Channel Organization
A well-organized YouTube channel makes it easy for coaches to find your videos and learn more about you. This lesson provides a step-by-step guide to setting up your channel for success.
Getting Video For Difficult Positions to Film
Some positions are harder to film than others. We'll share creative solutions for getting the footage you need to showcase your talent.
Titling Videos
A great title can make all the difference in whether a coach clicks on your video. This lesson teaches you how to write titles that are both informative and attention-grabbing.
Rapid Fire Video Questions
Get answers to all your burning questions about recruiting videos in this fast-paced Q&A session.
YT Channel Examples
See what a great recruiting YouTube channel looks like. We'll share examples of some of the best channels out there and break down what makes them so effective.
Social Media 101
Purpose of Social Media in Recruiting
Social media is a powerful tool for connecting with coaches and building your personal brand. This lesson explains how to use social media to your advantage in the recruiting process.
3 Pillars of Social Media
Discover the three key pillars of a successful social media strategy. This lesson will help you create a plan for building your online presence.
Twitter (X) Profile Optimization
Your Twitter profile is often the first impression a coach will have of you. We'll teach you how to optimize your profile to make a positive and lasting impression.
Instagram Profile Optimization
Instagram is a great platform for showcasing your personality and athleticism. This lesson provides a step-by-step guide to optimizing your Instagram profile for recruiting.
Following Coaches
Learn the do's and don'ts of following coaches on social media. This lesson will help you make a good impression and avoid common mistakes.
Stocking Content
Consistently posting high-quality content is key to building a strong social media presence. We'll share ideas for what to post and how to keep your content fresh and engaging.
Content Examples
See examples of effective social media content from successful student-athletes. This lesson will give you inspiration for your own posts.
When (And How) To Tag Coaches
Tagging coaches in your posts can be a great way to get on their radar, but it's important to do it right. This lesson explains the etiquette of tagging and how to do it effectively.
Frequency of Content
How often should you be posting on social media? This lesson provides guidance on how to find the right posting frequency for you.
Email Outreach 101
Purpose of Emailing Coaches
Email is one of the most important communication channels in the recruiting process. This lesson explains how to use email to build relationships with coaches and advance your recruiting journey.
Recruiting is Like Dating
The recruiting process has a lot in common with dating. This lesson uses a fun and relatable analogy to help you understand the dynamics of recruiting.
Positioning Your Athlete as Valuable
Learn how to highlight your strengths and accomplishments to position yourself as a valuable recruit in the eyes of college coaches.
Pillars for High Open Rates
Get your emails opened and read by college coaches. This lesson shares the secrets to writing subject lines and emails that get results.
Subject Lines
The subject line is one of the most important parts of your email. We'll teach you how to write compelling subject lines that will make coaches want to open your emails.
When to Include Stats
Stats can be a powerful tool in your recruiting emails, but it's important to use them wisely. This lesson explains when and how to include stats in your emails.
Anatomy of an Effective Email
Learn the key components of an effective recruiting email. We'll break down the structure of a successful email and provide a template you can use.
Mistakes to Avoid
Avoid the common mistakes that can sabotage your recruiting emails. This lesson will help you make a professional and positive impression on college coaches.
Email Scripts
Get access to a library of proven email scripts that you can adapt for your own recruiting journey. This lesson will save you time and help you get results.
44 Proven Scripts
Some lessons include multiple scripts and variations.
1st Email Campaign Outreach Scripts
Your first email to a coach is crucial. We'll provide you with a set of scripts to make a strong first impression.
2nd Email Campaign Outreach Scripts
Following up is key. This lesson gives you the scripts to stay on a coach's radar without being annoying.
Reengagement Script
Has a coach gone cold? This script will help you re-engage them and get the conversation going again.
Re-Class Script
If you've been reclassified, this script will help you communicate that to coaches in a clear and positive way.
Follow Up Script
Learn the art of the follow-up with this versatile script that can be used in a variety of situations.
Showcase / Camp Script
Attending a showcase or camp? This script will help you let coaches know you'll be there and that you're interested in their program.
School Visit Script
This script will help you follow up with a college coach after a campus visit.
Response to an Interested Coach Script
When a coach shows interest, it's important to respond in a timely and professional manner. This script will help you do just that.
Response to Camp Invite (Part 1) Script
This script will help you respond to a camp invitation and ask the right questions to determine if it's a good fit.
Response to Camp Invite (Part 2) Script
This script will help you follow up after a camp and express your continued interest in the program.
Response After Showcase Script
This script will help you follow up with coaches after a showcase and thank them for their time.
Giving Schedule to Interested Schools Script
This script will help you provide your schedule to coaches who have expressed interest in watching you play.
Giving Schedule to Non-Interested Schools Script
This script will help you politely inform coaches who are no longer recruiting you of your schedule, just in case.
Response to Offer (Not Ready to Make Decision Yet) Script
This script will help you respond to an offer when you're not ready to make a decision, without closing any doors.
Leveraging Offers Script
This script will help you leverage your offers to get the best possible scholarship and opportunity.
Twitter DM Script After Follow
A coach followed you on Twitter! This script will help you initiate a conversation and build a relationship.
Twitter DM Script Without Follow
This script will help you reach out to a coach on Twitter even if they don't follow you.
"Break Up" Script
Sometimes, you need to let a coach know that you're no longer interested in their program. This script will help you do that in a polite and professional way.
Is the Interest Real? (Camp Version) Script
This script will help you gauge a coach's interest after a camp and determine if it's worth pursuing.
Telling D3s You're Focusing on D1s Script
This script will help you politely inform Division 3 coaches that you're focusing on Division 1 opportunities.
Their Only Camp & You Can't Make It Script
This script will help you express your interest in a program even if you can't make it to their only camp.
Real World Conversations
Indiana
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
UCONN
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Baylor
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Virginia Tech
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Nebraska
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Michigan
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Duke
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Penn State
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Davidson
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Stonybrook
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Mississippi State
Go behind the scenes of real conversations with college coaches to see what they're actually looking for in recruits. This exclusive insight reveals the questions coaches ask, the qualities they value, and the strategies that work when communicating with programs at this level. Learn from actual interactions to better position yourself in your own recruiting journey.
Showcase & Camp Masterclass
Masterclass
Showcases and camps can be game-changers in your recruiting journey—if you know how to approach them strategically. This masterclass teaches you how to select the right events, prepare to perform your best, stand out from the competition, and follow up effectively to turn camp appearances into real recruiting opportunities.
Most families think they have it figured out...until it's too late.
Because college roster spots are limited, every commitment means one fewer opportunity for your athlete. Most families assume everyone around them is following the same recruiting process — but they’re not.
The families who consistently earn scholarship offers are years ahead in how they plan, communicate, and position their athletes. They take strategic action long before most families even realize what’s required.
Be Proactive, Not Reactive.
In today’s college recruiting landscape, standing out requires more than talent—it requires strategy. The game has changed. What worked five years ago (or even two) often doesn’t work today.
The key is proactivity. Instead of waiting for coaches to “discover” your athlete, you need to take control of the process—intentionally creating exposure, building real relationships, and generating consistent opportunities.
Digital Certificate Upon Completion
And special rate for Scholarship Lab
Upon completing the curriculum and earning a passing grade on the final exam, you’ll receive a verified digital Certificate of Completion. This certificate qualifies your family for an exclusive special rate when enrolling in the Scholarship Lab.
Is Recruiting Fundamentals the Path For You?
Recruiting Foundations will be most helpful for families struggling with any one of these obstacles (or multiple).
Don't understand the landscape of college recruiting
Trouble with your athlete building a realistic target list
Unsure what coaches are looking for in highlight videos
Little to no activity on social media platforms
Unsure how to effectively email college coaches
Struggling to generate traction from coaches
Go from "unsure" to clear & confident in your athlete's recruiting process.
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Recruiting Fundamentals for Football ($479)
Start your recruiting journey now, and put your athlete on the fast track to success.
To educate, empower, and equip families to navigate the college recruiting process with mastery, strategy, and confidence — producing the most prepared, well-positioned, and scholarship-earning athletes in the country.
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